AI Insights · Timothy · July 2024
Top 5 Health and Fitness Apps on iOS in New Zealand, Q2 2024
In Q2 2024, the top health and fitness apps on iOS in New Zealand showed varied performance in downloads, revenue, and active users. Discover the key trends and insights from Sensor Tower data.
In Q2 2024, the top health and fitness apps on iOS in New Zealand demonstrated diverse trends in downloads, revenue, and active users. Here's a breakdown of their performance based on data from Sensor Tower.
Impulse - Brain Training saw significant growth in both revenue and downloads. Weekly revenue increased steadily, starting at approximately $1.4K in early April and peaking at around $4.8K in the first week of June. Downloads also showed an upward trajectory, starting with 44 downloads in the first week of April and reaching 2.9K by early May. Active users grew from 1.7K at the start of the quarter to 5K in early June, although there was a slight decline towards the end of the period.
Strava: Run, Bike, Hike experienced fluctuations in revenue and downloads throughout the quarter. Revenue peaked at approximately $11.5K in mid-May, while downloads varied, starting at 2.1K in the first week of April and dropping to 1.3K by the end of June. Active users remained relatively stable, averaging around 18K throughout the quarter.
AIA Vitality - New Zealand had a strong start in terms of downloads, with an impressive 9.6K in the second week of April. However, downloads declined significantly over the quarter, reaching around 459 by the end of June.
Jetts Fitness NZ also showed varied performance in downloads. Starting with 372 downloads in early April, the app reached its peak with 2.2K downloads in early May. The numbers fluctuated, ending the quarter with approximately 1.2K downloads.
Finally, Myindici 2.0 maintained a relatively stable download rate throughout the quarter. Downloads started at 1.8K in early April and ended at around 885 by the end of June.
For more detailed insights and data, visit Sensor Tower.